“online sales predicted to reach £52.25bn in the UK this year.” (e-consultancy.com)
PROFITS SLIPPING THROUGH YOUR BUSINESS' VIRTUAL FINGERS?
How well does your website currently showcase your business to your prospects?
Are your online tools effectively generating the amount of customers you want for your business?
Or are you allowing profits to slip through your business's online presence?
According to Time.com, £122,479 is spent on retail every 20 seconds through the internet, Forbes explain that 72% of millennials research and shop their options online before ever going to a store and the annual average weekly spending online has more than doubled in the last five years.
Clearly the internet is a powerful medium that’s only going to become more prominent as the years go by, so if you’re not currently making any money online, influencing your prospect's buying decisions online or fully maximizing the amount of sales your business makes online, you’re literally letting profits slip through your fingers.
Truth is, your business's website and online presence could be the biggest catalyst for a surge in profits that you’ve ever seen. It could be a powerful stream used to reach customers from all over the world and it could allow you to live the entrepreneurial lifestyle you’ve always dreamed of.
However, this is probably not your current experience...
Right now, your business's online presence is more than likely wasting you money.
If you’re paying to keep a website up online without it generating the fullest profits you desire, you’re losing out massively and you might as well be throwing your money down the drain.
Not just that but by refusing to productively use the internet to generate customers and increase your sales - you could even be risking business death later down the line as more people become accustomed to purchasing online.
The internet is a powerful medium, full of potential to increase your income… but it’s also a difficult one to master and can feel like a huge feat, especially when you’re already so busy working in your business.
But worry no more, because the following 3-part blog series will reveal three simple but exceptional online strategies in which you will discover:
● How To Effectively Attract Your Ideal Customers Straight To Your Website
● How To Maximize The Sales You Already Make Online For Long-Term Financial Gain
● How To Convert More Prospects Into Customers Online Immediately Putting Cash Into Your Pocket
Plus You’ll Receive:
● Fill In The Blank Templates (Blog Post Headlines, Follow Up Emails) For You To “Legally Steal” And Begin Using In Your Online Marketing Right Away
● A One-Time Opportunity To Discover The Technology Powerfully Used By The Top 5% of Businesses In Order To Generate Consistent Online Customers (Without Lifting a Finger) That You Too Can Employ To Work On Your Behalf Whilst You Sleep
And as a heads up, make sure that you don’t miss out on the third way to increase your online sales fast, it’s the most important…
So, without further adieu, here’s the first ingredient you’ll need to increase your online sales:
1) TARGETED TRAFFIC
If you were to open up a shop, you would want to position it front and centre within the busiest area of town, because chances are, more people would walk in and buy from you, right?
In the same way, the amount of people that see your business online, will affect the amount of people that purchase online.
Which is why you want to make sure you’re generating a constant influx of people viewing your website (also known as “traffic”) on a day-to-day basis.
But it goes further than this, because you don’t want just anybody checking you out online…
More specifically, you want a continual stream of your ideal target customers viewing your businesses message online, over and over again, as this gives you the greatest chance of achieving increased sales.
So, how exactly do I go about making this happen in my business?
One of the best ways you can generate targeted traffic straight to your website is by starting a blog, and more specifically (and in the case that you already have a blog), by writing blog posts aimed specifically for your ideal customers to consume.
Let’s face it, your ideal customers are always looking for new information to help solve their problems online, heck, you probably use search engines to look for helpful information yourself, don’t you?
Which is why, you want to place yourself as the online authority that provides the insightful knowledge they’re looking for (Placing you as the expert in their eyes) via blogging.
So, make a list of the things your prospects might Google and get started on creating content to match. The key is in creating content that is built purposefully for your ideal customers, so that you’re bringing in targeted traffic that are qualified to buy from you.
For example: If you have a business selling fishing equipment, you would want to write blog posts that answer questions already going on in your prospects mind such as “ What is the best bait to use when fishing?”, “How to find the best location for fishing” and “A step-by-step guide to fishing for the first time”.
Once your helpful posts are created and published, your blog will become an additional marketing channel to support business growth as qualified leads will find your content and business through both search engines and social media.
Here’s a list of 7 proven blog post headline templates you can steal from us and copy and paste right into your business' blog today, in order to generate targeted traffic:
● “How To [Benefit Prospect Wants]”
● “3 Common Misconceptions about [Your Product/Service]”
● “How To Get The Greatest [Your Product/Service] at The Best Industry Price”
● “3 Common Mistakes Made When Buying a [Your Product/Service]”
●“My Top Tips For [Result Prospect Wants]”
● “Signs To Look For In Order To Avoid Buying a Rip-Off [Your Product/Service]”
● “How NOT To Get [Result Prospect Wants]”
That’s great, but what’s the secret sauce behind bringing in a multitude of targeted traffic my businesses way via blogging?
Truth is, there is no secret sauce.
It takes consistent, strategic work over a long period of time to bring in the fullest results you’re looking for.
But, there is one strategy that you can use right away to maximize the effectiveness of your blog posts and bring in a shed load more targeted traffic than you would without it.
Are you ready to discover the strategy?
Because it has the power to bring in a lot more targeted traffic than you’re currently getting, meaning multiple qualified leads who are predisposed to want to buy from you.
Just think of the difference this would make in your business…
No longer having to do grunt work chasing prospects and instead having them coming to you, no longer having to worry about where customers are going to come from every week and instead having peace of mind knowing they are finding you.
More interest, more leads, more sales. Better life, more time, less worry.
Well, here’s the strategy: Multiplying the reach of your content.
Yes, it sounds simple, but when implemented in your business, it’s dangerously powerful.
Because the majority of your competitors are lazy, and therefore will not go to this length.
In fact, you’ll find that most of your competitors will write a blog post, publish it and then hope people find it... ignoring the potential exposure of every post.
This is what I call a ‘build it and they will come’ strategy.
However, if you take action after publishing your blog posts by multiplying the reach of your content (what I call a ‘show them and they will come’ method) you’ll also maximize it’s effectiveness.
Making you, ahead of both the game and your competitors.
So how do I multiply the reach of my content I hear you ask?
You can do this by simply converting every blog post you write into different forms ( podcast, video, slideshow) and then proceeding to publish that content to a range of different websites and mediums including Facebook, Twitter, YouTube, SlideShare, Reddit, iTunes etc.
Doing so is effectively leveraging your content so that it is 10x’ed to a bigger audience, redirecting more consumers back to your businesses website via a plethora of streams.
Meaning you no longer have to rely upon one type of media to generate targeted traffic from and instead can benefit from a range of media. And the more doors you open for targeted traffic to come in through, the quicker you’ll hit your marketing goals and increase the stability of your income at the same time.
‘Targeted Traffic’ Action Steps:
1. Write down a list of blog post ideas that answer your prospects questions. Then copy them down into your calendar as a reminder to get at least one done a week.
2. Make a list of all the channels you can use to distribute your post and multiply the blog posts you create.
Good, now you’ve got more targeted prospects coming to your website!
Next up is the key to unlocking the wallets of your prospects on a recurring basis.
Taking you from occasionally getting customers and making money online, to predictably making consistent sales over and over again from the same loyal people…
Look out for it in Part 2 of "Three Exceptional Ways To Increase Your Online Sales".
P.S. Do you need targeted traffic sent to your website?
The fastest and most profitable way is through Facebook ads.
Hi, I'm John Watts - Founder of Watts Marketing Agecy & digital marketing consultant to many, including partners of the Fortune 500.
After struggling to generate customers myself, I began studying the marketing methods of the fastest growing companies in the world.
After implementing their strategies and growing companies exponentially, I've made it my mission to share these strategies to business owners & executives all around the world!
Read my full story here.