Chances are... you've bought a product or service because you watched an explainer video.
"An explainer video?"... you ask.
Yes, you know, one of those 2D animated videos that explains what your product or service does and why people should buy it?
And companies are utilizing them to make more sales.
Crazy Egg, use an explainer video on their homepage, and it's so successful that the video drives an extra $21,000 a month in new income.
So, why wouldn't you build one of these explainer videos to sell your product or service on your website?
If it works for Crazy Egg, Dropbox, Coca-Cola and LG, it must work for you, right?
Sadly, most explainer videos won't increase your sales or make you extra money.
It isn't because videos suck...
It's because you or the companies who make explainer videos for you are likely using the wrong approach to making the video.
Here's a quick tip about "Creating a Powerful Explainer Video that Boosts Sales":
It's more about the script than the animation.
Although the quality of your video does affect your brand image, the most important part of your video is the script.
Whether your video is high-quality or low-quality, if the script isn't powerful, the video won't increase your sales.
So I recommend focusing on crafting an effective sales message using a proven formula.
Here's one you can use today:
P.A.S ...Problem, Agitate, Solve.
The formula goes like this...
1) Present the Problem
Moving away from pain is more motivating than moving towards pleasure.
Which is why beginning your explainer video focusing on the pain points of your customer can be extremely powerful.
The saying goes that if you can accurately describe a problem better than the customer can themselves, they'll buy anything you offer them.
So begin your script by introducing the problem your product or service solves by asking a question like "Have you ever silently screamed to yourself after being kept up all night because your baby just wont sleep?"
2) Agitate The Problem
Ok, so your prospect understands their problem.
But do they understand the severity of their problem?
How it affects their income, lifestyle, marriage, family, emotions and life in general?
Truth is: Your prospect will not take action until they know just how bad the problem is.
3) Introduce The Solution
Now they're agitated, your prospect should be on the edge of their seat, begging for a solution from you.
So you just simply give them what they want and wet their appetite by introducing your product or service and explaining the benefits it provides.
All that's left is a call-to-action for your prospect to buy or enter their contact details and your script work is done.
Putting It All Together
Problem: "Have you ever silently screamed to yourself after being kept up all night because your baby just wont sleep?
You're not alone.
In fact, every night thousands of restless parents all around the world are up with you."
Agitate: "But did you know that lack of sleep is one of the biggest contributing factors to failure?
Studies show that people who don't sleep have lower incomes, deal with a large amount of stress and have less successful marriages."
Solution: "But that doesn't have to happen to you.
Because today, you can get your hands on John's sleeping pills.
The surefire way to guarantee you get a good night's sleep and live a good life throughout the day."
P.S. If you want to build an explainer video for your product or service, but don't have the time to make it yourself, you can apply for us to make you one here.
But we only have 8 available spaces per month and they get filled quick, so apply fast!
Hi, I'm John Watts - Founder of Watts Marketing Agecy & digital marketing consultant to many, including partners of the Fortune 500.
After struggling to generate customers myself, I began studying the marketing methods of the fastest growing companies in the world.
After implementing their strategies and growing companies exponentially, I've made it my mission to share these strategies to business owners & executives all around the world!
Read my full story here.