Growing a dental practice can be SUPER challenging with the continuous changes in the healthcare and insurance industries. You often struggle to break even financially even if you own your practice. You want to get a steady flow of leads coming in the office.
The fact that you are reading this post means you are already ahead of the curve and realize something that many dental practices do not (more than you can imagine); you should be advertising your practice online using Facebook ads.
If on the off chance that you have not started using Facebook ads to grow your practice because you are either not confident that you can actually generate leads or you are afraid that it will break you financially, then you have also come to the right place!
The number one struggle that every dentist faces is getting CONSISTENT lead flow. The number one tool successful dentists use to keep a steady stream of leads coming in, is Facebook ads!
Why Facebook Ads?
To put it bluntly, you should be using Facebook ads because that is where your clients are spending the majority of their spare time. A successful business is one that is able to solve a problem for a specific group of people, and to do that you have to know where to find them.
I know it seems like Facebook ads are really expensive, and many people are hesitant to use them as a primary lead generation source. The reality is that if you are using Facebook ads correctly and targeting appropriately, then your ROI is HUGE when you consider the lifetime value of a customer.
The secret to instantly generating consistent dental leads with Facebook ads is as simple as putting a great offer in front of a hungry audience. So let’s walk through what you need to get started.
The Perfect Offer For a Dental Practice
The very first thing that will catch a prospective customer’s attention is a great offer and to develop a great offer you have to decide WHO the offer is meant for. Now, as a dentist you probably see all sorts of people with diverse demographics and that’s perfectly fine.
However, to start getting consistent leads you need to focus on targeting one specific segment of your potential audience at a time, and build an offer that is attractive to them.
The most effective (and sustainable) service you can offer to generate dental leads is a free teeth whitening session for new patients. You can then upsell them into a paid service such as a deep cleaning or cavity repair.
By first allowing them to develop trust in you with that free whitening session, you double the odds of retaining them as a loyal return customer.
The easiest segment of your audience to present this offer to is women who are 18 years old and up. Women who are brides-to-be, getting ready for homecoming or prom or have an anniversary coming up are often looking to get their teeth cleaned and whitened!
The great thing about advertising on Facebook is that you can target your ads based on these types of life events. Of course this offer will appeal to people you DON'T target, such as men or individuals who aren’t in the groups mentioned above as well.
Remember the idea is to focus on ONE audience segment (that has the ability for consistent lead flow) at a time. There are an infinite number of women who will be getting married or going to formal events making this a reliable targeting method for dental ads.
Setting Up Your Web-pages
To get those leads in your office you need to set up some strategic web-pages. It doesn’t have to be complicated or fancy to generate qualified leads. An effective funnel basically has four elements:
1. A well targeted Facebook Advert
2. A webpage to receive their contact details
3. A thank you webpage that gives an incentive to call you
4. Follow up (Email and phone call)
Each step needs to flow seamlessly into the next and needs to be as easy as possible to navigate. Let’s walk through each step of an effective dental funnel, one at a time.
THE FACEBOOK AD
The ad is one of the most important elements of your funnel. It must clearly catch the attention of the people you are targeting as well as entice them to click the ad with a great offer.
The most effective ad type to use for setting up a lead generation funnel for your practice is a “Consideration” ad that will “Send people to a destination on or off Facebook”.
Once you have chosen your ad objective, then you need to select the targeting. This is where the segment of your audience you decided to target comes into play. Facebook will let you target based on several life events, behaviors and interests.
To attract local leads with the teeth whitening offer you will want to use the following four targeting options:
There are obviously lots of other ways to target potential customers which you can test on later ads, after you get a steady stream of leads coming in. These four targeting options are the strongest jumping off point.
Once you have chosen your ad objective and established the targeting, then you need to set up your ad to attract the women that you targeted above who see it.
Keep in mind you are not trying to sell something to your audience in the ad. The objective is to get them to click your offer so that you can get them to sign up for your offer and be placed on your email list. Then, You can follow up with them to book appointments and offer other services.
There are a few elements in the ad example above that you can replicate to create an effective ad for generating leads.
Once the audience clicks through the ad, they need to land on a page where they can opt-in to your offer. This is how you will collect their email for your list.
A WEBPAGE TO RECEIVE CONTACT DETAILS
Now, even if you currently have a website for your practice, I do not recommend sending your leads there to collect their information. I recommend using LeadKit to build a simple funnel. It’s user friendly, has great customer service and has fantastic templates in place to set your pages up quickly.
Above is an example of a simple landing page that will effectively collect leads. There are two reasons why this setup is successful:
THE THANK YOU PAGE
After the potential patient enters their information on the landing page and clicks the “YES” button, they are added to your email list and redirected to a Thank You page. There are a few elements on this page that make it successful.
By setting up your ad, landing page and thank you page by using the examples above, you position yourself to get immediate leads. However, the most important part of this process is following up with the leads and closing the deal.
The degree of which you follow up with your leads can make or break this entire funnel. As a health professional, it is crucial that you make the new patient feel like they are more than just a number to you. You have to reach them on a personal level.
The first thing you need to do to effectively follow up with your leads, is set up an email in your autoresponder to go out immediately after they click the button on your landing page. This email should again thank them for signing up for your offer as well as repeat the tracking phone number from the thank you page.
I highly recommend using LeadKit as your autoresponder because it is inexpensive, very easy to setup automations and integrates with most payment processors and websites.
The second step in following up with your leads is to make contact. You need to establish a routine for this. Dedicate time every day to call these potential new patients. It may take calling a few different times to actually get ahold of someone, but keep this in mind: If they took the time to fill out the form, they want to be contacted!
No matter what stage your dental practice is in, it is easy to set yourself up to bring in consistent leads. A simple four-part funnel with the unique four point targeting will have them pouring in week after week.
Don’t be obnoxious in your follow-up efforts, but do be thorough and professional. Once they opt-in you are relationship building. You have peaked their interest and earned their trust enough to get them to book their FREE session.
It is then up to your dazzling dental skills to keep them coming back!
Would you like this set up for your dental practice?
Schedule a conversation here.
Where do you get your marketing strategies from?
A magazine? A mentor? Competitors?
Aside from my personal blog here... TED Talks is one of the world's best resources.
So in the spirit of TED talks, make yourself a hot drink, grab some snacks and sit down ready to learn... here are my top 4 about marketing:
P.S. Frustrated with your current marketing?
Grab a copy of my new book "How To Attract a Flood of Your Ideal Customers In 30 Days or Less" for free and discover the secrets of the fastest growing companies in the world... whilst it's still available!
3. Oxygen Agency
Oxygen is a complete service marketing and communication agency located in Tiverton, Devon - who supplies marketing, copywriting and web design.
They work on a project basis or through retainers and prefer building strong and lasting client relationships.
2. Chalk & Ward
Chalk & Ward agency offer their customers high standards of both creative and strategic aspects of marketing and advertising as well as public relations and design work located in Exeter, Devon.
They believe in a professional but fun and innovative approach to work and want their clients to enjoy working with them too.
1. Big Wave Media
A full service creative agency with offices in Exeter, Plymouth & Torquay, Devon.
Big Wave Media provide creative and economical minded marketing, design and digital services for tiny and large companies with a focal point on excellent results.
They offer a complete range of central resources adapted to all marketing needs of all, whether offline or online.
P.S. Thinking of hiring a marketing agency? STOP...
Don't do anything! Until you first read my FREE Consumer Information Guide: 6 Questions To Ask a Marketing Agency Before Hiring Them!
If you haven't read the first part of this blog series, click here.
Following targeted traffic, the next exceptional way to increase your online sales is:
2) ENLARGED ENGAGEMENT
Imagine unexpectedly meeting someone on holiday, making memories you’ll never forget and benefiting massively by having them enter your life, but then never hearing from them, ever again.
It was just a “one-time thing”.
You’d feel forgotten, ignored and unimportant.
Well, this is the way many of your customers may feel about your business when you allow them to benefit from buying from you or consuming your blog content once, but then deny them the opportunity to benefit from you again.
And it’s also one of the single biggest reasons the majority of businesses fail.
The big mistake is in neglecting the importance and potential profit found in a prospect over the long-term and overemphasising the power and profit found in an instant sale.
In other words, prioritising the one-time value of your customers (instant sale) over the lifetime value of your customers (repeated sales).
Online, this is primarily recognizable in two ways:
1. When businesses work so hard engaging prospects until they turn them into a customer, but then neglect them and go after yet another prospect.
2. When businesses work so hard engaging prospects until they turn them into a regular consumer of content (such as a blog), but then neglect them and go after a prospect who will buy instantly.
Are you guilty of this?
Always pushing for the quick first sale, but forgetting that the majority of profit is actually made after the first sale or point of contact.
If so, you know what it feels like to be in a constant fight, having to continually chase new customers over and over just to make a sustainable income.
And more than that, you’re spilling out a lot of money doing it.
Well there’s a better way to do business (and it’s easier than you think)...
Since you’ve brought targeted traffic to your website through blog posts, you may have your prospects immediate eyeballs but it does not mean you have their long-term attention.
And ultimately, a large majority of your prospects will not buy, unless they’re fully engaged and emotionally invested in your business over a long period of time.
See, the biggest secret in increasing your sales, is knowing that people might not buy now, but that doesn’t mean they won’t buy later.
In fact, nearly 50% of millennials state that they regularly browse online for items that they don’t even necessarily plan on buying right away.
Neglecting this 50% results in a massive loss of potential profits.
However, once this mistake is reversed, it’s one of the single biggest ways businesses can win, achieve competitive advantage, increase sales and create loyal customers who pay out on a recurring basis.
So, you’re probably wondering how you can make this happen...
Well to practically appreciate the long-term value of your prospects and presuming that your business has a product that can be sold more than once, multiple products or provides a service that they’ll want to continue using, the greatest way to get repeated sales from your prospects is quite simply by giving them extended opportunities to buy from you (rather than just one).
Quite obviously you can do this by keeping in touch with your prospects on a regular basis (also known as enlarged engagement), which along with giving them more opportunities to buy from you, will also keep your business at the top of their minds, build trust with them and make your business more personal.
In fact, failure to do this is literally leaving money on the table, as statistically most sales are made after the 7th point of contact.
If you’re a pizza lover and domino's customer, you’ll understand the power of this principle.
They will regularly send out texts to prospects about their latest offers such as 2-for-1 or 50% off, it’s not annoying because they’re offering value and you bet it increases their sales too.
Now there’s many ways to keep in touch with prospects, but as we’re talking about increasing online sales, the most exceptional way is by the most personal medium… email.
So here’s the game plan:
1. Have email addresses of prospects
2. Send them regular emails and offers
But there’s a big roadblock, you probably don’t have the email addresses of your prospects, so how do you get them?
Well that’s where ‘Lead Generation Magnets’ come in (And no it’s not something you put on your fridge).
Lead generation magnets are valuable resources that you give away for free in exchange for the email addresses (or any information you want) of your prospects.
Essentially, they must be helpful in nature and like your blog posts, information your ideal prospects can barely resist getting their hands on.
Examples of lead generation magnets include how-to reports, e-books, step-by-step guides, free trials, tip sheets, interviews and videos. The important part is not so much the format of the magnet ( report, video, pdf) but the content and title of the magnet.
So make sure it’s compelling to your ideal prospects and remember that the more attractive your lead magnet, the more quickly you can accelerate your email list like it’s on steroids.
Once this valuable resource is created, you can then start building your list of prospects email addresses by adding what is called an ‘ Opt-In Form’ to your website.
An opt-In form is simply your mechanism for capturing your prospects email address.
You want to place this box in as many places as possible, your homepage, your social media descriptions and at the end of every blog post you publish.
So now you’ve got their email address, you’re onto step 2, which is to send your prospects regular emails and offers.
You’ll want to start this process by sending every prospect a ‘follow up sequence of emails’ that are automatically delivered to their email inbox as soon as they give you their email address.
Doing so, allows you to build trust and credibility with your prospects systematically, without you having to even think about it and will increase the points of contact you share with them.
Here’s a 2 step simple follow-up sequence you can fill-in-the-blanks and copy and paste for your own use:
Email #1: Purpose - Value Delivery (Sent Immediately)
Subject: Your Free [Enter Valuable Resource Name] Is Here!
“Hey, It’s [Your Name] here from [Your Business Name].
Thanks for requesting our highly popular [E-Book], I’m glad to be able to give it you right away!
Here is your personal link to download it for free: [Enter Link]
Talk to you soon,
[Your First Name]”
Email #2: Purpose - Build Trust (Sent 1 Day After)
Subject: You’ll Never Guess What Happened To Me...
“Hi there, how’s things?
It’s me again.
I hope you enjoyed your free [E-book] yesterday.
If you haven’t yet downloaded it, you can do that here: [Enter Link]
Now, I want to share a short story with you so we can get to know each other on a better level.
[Enter Story: Structure your story by writing about how you got into your business or how your product/service has benefited either you or a previous customer]
[Enter First Name]
P.S. If you’re ready to work with me, go to our website at [Enter Website Address].”
You may have noticed how personal these emails come across and think it's un-business like, however this approach has been clinically tested and it’s highly proven that writing to your customers like friends is extremely more effective at getting emails opened and read than trying too hard to come across professional (which is sometimes synonymous for boring and impersonal).
To get this system up and running in your business you will need to download some autoresponder email marketing software such as mailchimp or infusionsoft.
Alternatively, if you’re dedicated enough you could send every email yourself through your current email software if you’re on a tight budget.
From here, you’ve built up some authority in the mind of the prospect and can begin sending regular offers through email.
Here’s how we would suggest structuring your emails to your prospects each month for maximum interest, engagement and sales.
Monthly Email Plan
Week 1: Newsletter
Week 2: Valuable Offer Prospect Can Take Advantage Of
Week 3: Inspiring Testimonial
Week 4: Links to Recent Valuable Blog Content
‘Enlarged Engagement’ Action Steps:
1. Create valuable report prospects will exchange email address for.
2. Add opt in box to website to receive email addresses from.
3. Build follow up emails that automatically build trust with prospects.
4. Send regular offers to prospects via email.
Following this process, you’ve turned targeted traffic into qualified leads who voluntarily put up their hands to enter into direct relationship with you, inviting you to regularly sell them things.
Furthermore, you’ve built the credibility and been granted the right to send them a monthly newsletter and send out valuable offers to them weekly, increasing the frequency they buy from you, improving customer loyalty and boosting your sales, cashflow and profits.
And if you already have this implemented into your business and are looking for more advice, we would recommend increasing the frequency of contact with your email list, making your emails more personal, fun and interesting and ensuring all emails include a powerful offer that compels readers to take action and buy.
Warning: The third following piece of information is the central, cornerstone, fundamental part of increasing your online sales.
It has single handedly been the cause of many online fortunes and may well do the same for you and your business, supported secondly by targeted traffic and enlarged engagement.
A word of advice, please do not implement the previous two methods, before first implementing and perfecting the third.
Otherwise, the other two will fail to increase your online sales.
It is that essential…
To be continued in Part 3.
P.S. Would you like my free ultimate first impression email template to help you turn new website visitors into loyal customers?
Click here to get it, FREE.
“online sales predicted to reach £52.25bn in the UK this year.” (e-consultancy.com)
PROFITS SLIPPING THROUGH YOUR BUSINESS' VIRTUAL FINGERS?
How well does your website currently showcase your business to your prospects?
Are your online tools effectively generating the amount of customers you want for your business?
Or are you allowing profits to slip through your business's online presence?
According to Time.com, £122,479 is spent on retail every 20 seconds through the internet, Forbes explain that 72% of millennials research and shop their options online before ever going to a store and the annual average weekly spending online has more than doubled in the last five years.
Clearly the internet is a powerful medium that’s only going to become more prominent as the years go by, so if you’re not currently making any money online, influencing your prospect's buying decisions online or fully maximizing the amount of sales your business makes online, you’re literally letting profits slip through your fingers.
Truth is, your business's website and online presence could be the biggest catalyst for a surge in profits that you’ve ever seen. It could be a powerful stream used to reach customers from all over the world and it could allow you to live the entrepreneurial lifestyle you’ve always dreamed of.
However, this is probably not your current experience...
Right now, your business's online presence is more than likely wasting you money.
If you’re paying to keep a website up online without it generating the fullest profits you desire, you’re losing out massively and you might as well be throwing your money down the drain.
Not just that but by refusing to productively use the internet to generate customers and increase your sales - you could even be risking business death later down the line as more people become accustomed to purchasing online.
The internet is a powerful medium, full of potential to increase your income… but it’s also a difficult one to master and can feel like a huge feat, especially when you’re already so busy working in your business.
But worry no more, because the following 3-part blog series will reveal three simple but exceptional online strategies in which you will discover:
● How To Effectively Attract Your Ideal Customers Straight To Your Website
● How To Maximize The Sales You Already Make Online For Long-Term Financial Gain
● How To Convert More Prospects Into Customers Online Immediately Putting Cash Into Your Pocket
Plus You’ll Receive:
● Fill In The Blank Templates (Blog Post Headlines, Follow Up Emails) For You To “Legally Steal” And Begin Using In Your Online Marketing Right Away
● A One-Time Opportunity To Discover The Technology Powerfully Used By The Top 5% of Businesses In Order To Generate Consistent Online Customers (Without Lifting a Finger) That You Too Can Employ To Work On Your Behalf Whilst You Sleep
And as a heads up, make sure that you don’t miss out on the third way to increase your online sales fast, it’s the most important…
So, without further adieu, here’s the first ingredient you’ll need to increase your online sales:
1) TARGETED TRAFFIC
If you were to open up a shop, you would want to position it front and centre within the busiest area of town, because chances are, more people would walk in and buy from you, right?
In the same way, the amount of people that see your business online, will affect the amount of people that purchase online.
Which is why you want to make sure you’re generating a constant influx of people viewing your website (also known as “traffic”) on a day-to-day basis.
But it goes further than this, because you don’t want just anybody checking you out online…
More specifically, you want a continual stream of your ideal target customers viewing your businesses message online, over and over again, as this gives you the greatest chance of achieving increased sales.
So, how exactly do I go about making this happen in my business?
One of the best ways you can generate targeted traffic straight to your website is by starting a blog, and more specifically (and in the case that you already have a blog), by writing blog posts aimed specifically for your ideal customers to consume.
Let’s face it, your ideal customers are always looking for new information to help solve their problems online, heck, you probably use search engines to look for helpful information yourself, don’t you?
Which is why, you want to place yourself as the online authority that provides the insightful knowledge they’re looking for (Placing you as the expert in their eyes) via blogging.
So, make a list of the things your prospects might Google and get started on creating content to match. The key is in creating content that is built purposefully for your ideal customers, so that you’re bringing in targeted traffic that are qualified to buy from you.
For example: If you have a business selling fishing equipment, you would want to write blog posts that answer questions already going on in your prospects mind such as “ What is the best bait to use when fishing?”, “How to find the best location for fishing” and “A step-by-step guide to fishing for the first time”.
Once your helpful posts are created and published, your blog will become an additional marketing channel to support business growth as qualified leads will find your content and business through both search engines and social media.
Here’s a list of 7 proven blog post headline templates you can steal from us and copy and paste right into your business' blog today, in order to generate targeted traffic:
● “How To [Benefit Prospect Wants]”
● “3 Common Misconceptions about [Your Product/Service]”
● “How To Get The Greatest [Your Product/Service] at The Best Industry Price”
● “3 Common Mistakes Made When Buying a [Your Product/Service]”
●“My Top Tips For [Result Prospect Wants]”
● “Signs To Look For In Order To Avoid Buying a Rip-Off [Your Product/Service]”
● “How NOT To Get [Result Prospect Wants]”
That’s great, but what’s the secret sauce behind bringing in a multitude of targeted traffic my businesses way via blogging?
Truth is, there is no secret sauce.
It takes consistent, strategic work over a long period of time to bring in the fullest results you’re looking for.
But, there is one strategy that you can use right away to maximize the effectiveness of your blog posts and bring in a shed load more targeted traffic than you would without it.
Are you ready to discover the strategy?
Because it has the power to bring in a lot more targeted traffic than you’re currently getting, meaning multiple qualified leads who are predisposed to want to buy from you.
Just think of the difference this would make in your business…
No longer having to do grunt work chasing prospects and instead having them coming to you, no longer having to worry about where customers are going to come from every week and instead having peace of mind knowing they are finding you.
More interest, more leads, more sales. Better life, more time, less worry.
Well, here’s the strategy: Multiplying the reach of your content.
Yes, it sounds simple, but when implemented in your business, it’s dangerously powerful.
Because the majority of your competitors are lazy, and therefore will not go to this length.
In fact, you’ll find that most of your competitors will write a blog post, publish it and then hope people find it... ignoring the potential exposure of every post.
This is what I call a ‘build it and they will come’ strategy.
However, if you take action after publishing your blog posts by multiplying the reach of your content (what I call a ‘show them and they will come’ method) you’ll also maximize it’s effectiveness.
Making you, ahead of both the game and your competitors.
So how do I multiply the reach of my content I hear you ask?
You can do this by simply converting every blog post you write into different forms ( podcast, video, slideshow) and then proceeding to publish that content to a range of different websites and mediums including Facebook, Twitter, YouTube, SlideShare, Reddit, iTunes etc.
Doing so is effectively leveraging your content so that it is 10x’ed to a bigger audience, redirecting more consumers back to your businesses website via a plethora of streams.
Meaning you no longer have to rely upon one type of media to generate targeted traffic from and instead can benefit from a range of media. And the more doors you open for targeted traffic to come in through, the quicker you’ll hit your marketing goals and increase the stability of your income at the same time.
‘Targeted Traffic’ Action Steps:
1. Write down a list of blog post ideas that answer your prospects questions. Then copy them down into your calendar as a reminder to get at least one done a week.
2. Make a list of all the channels you can use to distribute your post and multiply the blog posts you create.
Good, now you’ve got more targeted prospects coming to your website!
Next up is the key to unlocking the wallets of your prospects on a recurring basis.
Taking you from occasionally getting customers and making money online, to predictably making consistent sales over and over again from the same loyal people…
Look out for it in Part 2 of "Three Exceptional Ways To Increase Your Online Sales".
P.S. Do you need targeted traffic sent to your website?
The fastest and most profitable way is through Facebook ads.
Engage Torbay is a local Hillsong Network Church plant based in Devon, UK.
Marketing Solutions Prescribed:
In fact, we did continued advertising including getting the church featured in the Herald Express newspaper, additional Facebook Advertising, Ranking the church first on Google for "Torbay Church" searches and a specialized Easter Campaign including an advertisement written in the sand on three local beaches.
Following this, they haven't yet had a week without a first-time guest and their Easter Sunday service was standing room only.
By the way ...There's A Sneaky "Hidden Reason" I Wrote This For You.
The first (and primary) reason was to show you how easy
it can be to get people showing up at your business, church, website, whatever!
If you follow these same steps, you can develop a beautiful
website that demonstrates the values of your organisation and
crank out some online advertising that brings in new
visitors/customers to your website, business or organisation.
The second purpose of the post was to get you to say,
"Wow! This makes sense! I can see how this would work.
Tell me more!"
And if that sounds like you:
Here's Something You'll REALLY Like!
I've created a Training Book for you and I'd like you to have a copy, FREE.
The book itself is under 90 pages, and it takes you behind the scenes of some of the extremely successful online advertising I've done.
You see inside the ad accounts, how we ranked first on Google, how we attracted interest on Facebook, screenshots of the pages, stats, everything.
You can have a copy free here.
Here's How To Get This, FREE.
First, go here and request it.
Just enter your name and tell me where to send everything and it’s yours.
Like I said, there's no cost.
And if you'd like a little more info on what's covered, you can go here and get the full scoop.
So if you'd like to create a wider audience, influence them, and ultimately make a LOT more sales or have a lot more people coming through your doors, get this free book now.
Thanks for reading this and I look forward to "speaking" to you more in the book!
Chances are... you've bought a product or service because you watched an explainer video.
"An explainer video?"... you ask.
Yes, you know, one of those 2D animated videos that explains what your product or service does and why people should buy it?
And companies are utilizing them to make more sales.
Crazy Egg, use an explainer video on their homepage, and it's so successful that the video drives an extra $21,000 a month in new income.
So, why wouldn't you build one of these explainer videos to sell your product or service on your website?
If it works for Crazy Egg, Dropbox, Coca-Cola and LG, it must work for you, right?
Sadly, most explainer videos won't increase your sales or make you extra money.
It isn't because videos suck...
It's because you or the companies who make explainer videos for you are likely using the wrong approach to making the video.
Here's a quick tip about "Creating a Powerful Explainer Video that Boosts Sales":
It's more about the script than the animation.
Although the quality of your video does affect your brand image, the most important part of your video is the script.
Whether your video is high-quality or low-quality, if the script isn't powerful, the video won't increase your sales.
So I recommend focusing on crafting an effective sales message using a proven formula.
Here's one you can use today:
P.A.S ...Problem, Agitate, Solve.
The formula goes like this...
1) Present the Problem
Moving away from pain is more motivating than moving towards pleasure.
Which is why beginning your explainer video focusing on the pain points of your customer can be extremely powerful.
The saying goes that if you can accurately describe a problem better than the customer can themselves, they'll buy anything you offer them.
So begin your script by introducing the problem your product or service solves by asking a question like "Have you ever silently screamed to yourself after being kept up all night because your baby just wont sleep?"
2) Agitate The Problem
Ok, so your prospect understands their problem.
But do they understand the severity of their problem?
How it affects their income, lifestyle, marriage, family, emotions and life in general?
Truth is: Your prospect will not take action until they know just how bad the problem is.
3) Introduce The Solution
Now they're agitated, your prospect should be on the edge of their seat, begging for a solution from you.
So you just simply give them what they want and wet their appetite by introducing your product or service and explaining the benefits it provides.
All that's left is a call-to-action for your prospect to buy or enter their contact details and your script work is done.
Putting It All Together
Problem: "Have you ever silently screamed to yourself after being kept up all night because your baby just wont sleep?
You're not alone.
In fact, every night thousands of restless parents all around the world are up with you."
Agitate: "But did you know that lack of sleep is one of the biggest contributing factors to failure?
Studies show that people who don't sleep have lower incomes, deal with a large amount of stress and have less successful marriages."
Solution: "But that doesn't have to happen to you.
Because today, you can get your hands on John's sleeping pills.
The surefire way to guarantee you get a good night's sleep and live a good life throughout the day."
P.S. If you want to build an explainer video for your product or service, but don't have the time to make it yourself, you can apply for us to make you one here.
But we only have 8 available spaces per month and they get filled quick, so apply fast!
Hi, I'm John Watts - Founder of Watts Marketing Agecy & digital marketing consultant to many, including partners of the Fortune 500.
After struggling to generate customers myself, I began studying the marketing methods of the fastest growing companies in the world.
After implementing their strategies and growing companies exponentially, I've made it my mission to share these strategies to business owners & executives all around the world!
Read my full story here.